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Hi, I'm Syd ✨

I'm a senior product designer with 8+ years of experience crafting human-centered digital experiences.

I specialize in navigating complex workflows and leading the end-to-end product design process with cross-functional teams to bring ideas to life.

Give me a problem to solve, not a solution to be vetted ~Give me a problem to solve, not a solution to be vetted ~

Case Studies

VA Blob Purple

PDF Digitalization

Online application launch for Veterans' Affairs

Veterans' Affairs needed to transform a PDF application into a digital submission.

My Task:

Turn a PDF into a Turbo-Tax-like flow

Campground Booking

New Feature for Campendium

Campendium sought to generate additional revenue by enabling campers to book sites directly on their website, bypassing the need for third-party platforms.

My Task:

Create and integrate a comprehensive booking flow

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Map Overlays Redesign

Feature Redesign for Campendium

The addition of a smoke map overlay prompted a redesign of the map overlay selection mechanism.

My Task:

Improve the experience when selecting map overlays

Desktop Search Results

Component Redesign for Roadtrippers

Roadtrippers aimed to boost waypoint additions by acting on pivotal insights from user testing.

My Task:

Increase the number of people who add a waypoint to their trip

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