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Hi, I'm Syd ✨

I'm a product designer with 7 years of experience crafting digital experiences to solve real-world problems.

I specialize in working through the end-to-end product design process with cross-functional teams to bring ideas to life.

Give me a problem to solve, not a solution to be vetted ~Give me a problem to solve, not a solution to be vetted ~

Case Studies

Campground Booking

New Feature for Campendium

Campendium sought to generate additional revenue by enabling campers to book sites directly on their website, bypassing the need for third-party platforms

My Task:

Create and integrate a comprehensive booking flow

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Map Overlays Redesign

Feature Redesign for Campendium

The addition of a smoke map overlay prompted a redesign of the map overlay selection mechanism

My Task:

Improve the experience when selecting map overlays

Desktop Search Results

Component Redesign for Roadtrippers

Roadtrippers aimed to boost waypoint additions by acting on pivotal insights from user testing

My Task:

Increase the number of people who add a waypoint to their trip

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Scheduling Product

New Product for Active911

Active911 tapped into the market of helping emergency first responders schedule shifts

My Task:

Create an entire scheduling software on desktop and mobile from scratch